Running your own fitness business? Do you have your website in place? No doubt, you’ve probably thought about starting up a Facebook business page, or perhaps you even have one already. In this blog, we’ll have a look at ways of marketing your page – and making it super popular by posting the kind of content that people will love to engage with.
PART ONE: Let people know you have a Facebook account!
This should hopefully be a no-brainer. Make sure your Facebook logo is visible on your website, preferably in the header and the footer of the page so that no matter where people are on the site, they can always find it.
Put a link to your Facebook (and Twitter) account in the signature of your email so that everyone involved in your everyday communications will see it.
Make sure you include your social media icons in your print advertising, as well as any online advertising you may do.
Add a sign in your studio
A simple sign in your studio or gym saying “join us on Facebook” should do the trick.
Include the Facebook logo on business cards
Just make sure you include the address – or at least tell people what to search for.
Pop in a simple message such as “Find us on Facebook & join in the fun!” on any signup form
For example, when your clients fill a form at your studio you can include the message at the bottom of the form. Just make it is a warm, friendly invitation, rather than a cold marketing objective.
PART TWO: Tips to making your posts go viral
To run a successful Facebook page for your business, you need to create content that’s:
Remember– the focus on Facebook should be social and fun. It should not be about pushing sales deals and telling people how great you are. If your page reads like an advertorial, people will lose interest very quickly.
Instead, create content that is conversational and encourages people to get involved.
Ask your fans questions
It’s imperative that you encourage people to like, comment and share your posts. An effective way of getting people to comment is to ask questions. Keep them simple though. If you ask people to be too clever or creative, they’ll pass. Instead, ask them basic stuff: which do you prefer out of these two images: red or blue? What’s your favourite weekend day: Saturday or Sunday? Do you like indoor or outdoor workouts? Simple questions give quick answers.
A similar method of getting people interested is to ask them to fill in the blanks, e.g. The star footballer that visited our gym on Wednesday is called Matthew ____________.
Start a theme, and stick to it. For example Friday fun day (post something silly and fun every Friday)
Or, what about Pet Tuesday? (Ask your fans to submit pictures of their beloved dog or kitty). Fans like to contribute and feel recognised.
This can be great fun, but remember to keep it simple. Put a fun but relevant photo up and ask people to come up with the best quotation/slogan. It could be the old faithful kitty photo where you ask them to provide the best fitness related comment. Or it could be a picture of someone doing a workout, where you ask readers to write what they are thinking.
@Tag people or companies
Tagging is like doing a virtual “shout-out.” If your business is joining the local business street party event, say it’s called Melbizfest, be sure to include posts saying that you will be at the @Melbizfest event soon. That way, the organisers will be much more likely to share your post to their audience/fans. Your exposure will increase amazingly. You can tag conferences you’re attending, products you’re using, articles you’re sharing, favourite clients, etc. People like to be recognised and put in the limelight and this encourages them to respond positively too!
#Hashtagging is an excellent way of seamlessly connecting your Twitter and Facebook marketing efforts. It’s also a way of categorising your content. Sometimes the results may not be magnificent, but given that Facebook allows this functionality and it is easy to use, it is worth doing. It’s particularly useful if you are trying to raise awareness on a pertinent topic, if or you want to contribute to an already existing #, e.g. #womenagainstviolence or #petajunecampaign
Include some testimonials
Social proof is big news in online marketing. People want to hear from others – not just from you, that your business is great. So someone has given you a positive testimonial, and they are willing to share it publicly? Post it, and let others see the good feedback!
Sage Institute of Fitness – it’s more than a job, it’s a rewarding career
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